How to Turn the Thing You Do Effortlessly Into a Profitable Business

You’ve watched all the side hustle videos on YouTube.
You’ve bought the ebook on how to make money creating t-shirts.
You’re following the herd into the latest AI niche, hoping this time it’s the one.

But what if the thing you do effortlessly—the thing you brush off as “normal”—is the exact thing people would pay you for?

Ever consider that?
That what you’ve been searching for has been right under your nose all along?

Like the character in the story Acres of Diamonds, you’re out hunting for diamonds everywhere, never realising that you already own the richest mine. That maybe you don’t need more knowledge. You just need to do more of what comes easily to you.

In my case, I’ve always loved writing and storytelling… but I couldn’t see it.

It wasn’t until I got into fiction writing that it all clicked. I realised I’d always been telling stories.
The long trips I took with my dad, where I’d break down the latest episode of my favourite TV show?
Storytelling.
The jokes I repeated that got laughs?
Stories with punchlines.
The emails I used to send to my list?
All stories from my everyday life.

And yet—I didn’t see it.
Because I never considered writing to be hard. I just sat down and did it.

The Gold Is in What Comes Easy

Most of us think “skills” are things that need years of education or letters after our names.

But often, the real value is what comes naturally to us.

We stupidly think everyone can do what we can do.

That anyone could look into a fridge and whip up a meal.
That anyone could lift a car hood and know what’s wrong.
That anyone can write a great resume like we can.

But because it’s as easy to us as falling out of bed, we don’t think it’s valuable. Or worse, we feel guilty charging money for it.

It took me a long time to get over that guilt. I had to accept being paid to write fictional stories—stuff I would’ve told people for free. That mental hurdle is real. And maybe it’s one you need to get over, too.

Because that basic skill you’ve been overlooking?
It could be your way out of the 9-to-5.

Turn What You Know Into What You Sell

That thing you’re good at—you can build a business around it.

You could teach others how to do it through digital courses, ebooks, or online coaching.
You could turn it into content—blogs, YouTube, podcasts—and build an audience around it.
You could offer it as a service, whether online or offline, and get paid well to do it for others.

Your love of cleaning could turn into:

• A YouTube channel sharing tips

• Digital courses for time-starved people

• Or even a high-end offline cleaning service

How you package it is up to you.

Here’s Where to Start:

1. Identify the gold.
You’re probably blind to what you’re good at, so let’s make the unknown known.

• What do people compliment you on?

• What problems do people bring to you?

• What can you do without Googling?

• What would you bring with you to a deserted island, skill-wise?

That’s where your value lies.

2. Package it up.
Do you want to talk about it, teach it, or do it for others?

Figure out how you want to deliver it—content, products, or services.

3. Tell the world.
Start putting your skills out there—through content marketing, ads, or simply telling people what you do.

So how about today, you stop looking for the complicated way to make money…
…and start looking for the easiest way instead?

Both can bring in income. But the latter is more fun—and you’ll stick with it a lot longer.

You don’t need a new skill.
You just need to see your existing one differently.

Have a good one!