You’ve been ignored, laughed at, and criticised—and the worst part?
You’re starting to believe you deserve it.
And is it any wonder, when the average person hears the word “no” over 148,000 times before they turn 18?
From an early age, we’re wired to see no as something to avoid.
Hearing it feels like a reflection of us—not just a situation.
It’s taken as a fault, not an opinion.
A stop sign, not a redirection.
And so, little by little, we shrink each time we hear it.
But here’s the truth:
Most people don’t fail because they lack talent—
They fail because they’ve got a low tolerance to hearing ‘no.’
Imagine This for a Second…
What if rejection had no power over you?
What if you could take a no on the chin and keep going—
Unaffected.
What if every ‘no’ made you stronger, not weaker?
Even reading that might feel strange… because you’ve been trained to avoid rejection like it’s poison.
But it is possible to become rejection-proof.
And it starts by changing how we see the word no—
Not as defeat, but as…
Feedback
Redirection
Or flat-out irrelevance
How To Take the Sting Out of ‘No’
If you want to take away the power of rejection, here’s how to do it:
1. Seek Out Rejection on Purpose
Put yourself in situations where hearing no is almost guaranteed.
Do it so often that it becomes normal.
Like building a callous, the more you’re exposed to rejection, the less it stings.
2. Look Beyond the ‘No’
Most rejections aren’t even personal.
Maybe you weren’t the right fit for someone’s taste.
Maybe your idea just wasn’t ready.
Maybe they were broke that day.
It’s not always about you—and more often than not, it isn’t.
3. Treat Rejection Like Data
You reached out to 30 people and only 2 said yes.
That’s not failure. That’s data.
What worked? What didn’t?
What can you tweak next time?
Rejection stops being emotional when you start seeing it as informational.
The Ultimate Superpower
Forget flying. Forget invisibility.
The real superpower is being rejection-proof.
Because the more willing you are to face rejection, the more unshakable you become.
Your Challenge This Week
Instead of avoiding rejection, how about leaning into it?
Write about the topics you’ve been afraid to touch.
Launch the book idea you’ve been second-guessing.
Put the product out there—even if you don’t know if it’ll fly or flop.
Go into it expecting a ‘no’.
And then, keep going anyway.
That’s a power most people will never have.
Final Thought
If you want to stop letting the world break you with its criticism,
take away its power to stop you in the first place.
Anyone can succeed in a world full of ‘yes.’
But it’s the person who can take a ‘no’ and keep going—
They’re the heroes we all look up to.
Have a good one!
- Barry.
PS - If you’ve ever wondered how I use AI to coach myself through a tough day—this month’s video course breaks it down step by step. Honestly, it’s like having a therapist in your inbox.
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"From an early age, we’re wired to see no as something to avoid." Agreed... it's in working through that unlocks so much opportunity.